New, innovative solutions lead to sales increase for The FRABA GroupJune 3, 2019 REDWIRE is news you can use from leading suppliers. Powered by FRASERS.
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POSITAL is renowned for position and motion control sensors, which sell well around the world. The company is a member of the FRABA Group, which continues to grow steadily. In the 2018 fiscal year, FRABA experienced a sales increase of 12.4 per cent, partly through POSITAL’s innovations.
FRABA saw its total global sales reach US$39 million over 2018, and its employee count in Europe, Asia, and the United States rose to 230, an increase of 4.5 per cent.
Fresh ideas and ingenuity
Part of the reason for the continuing success of FRABA – which represents VITECTOR safety technology for doors as well as POSITAL motion control sensors – is constant emphasis on new, innovative solutions. According to FRABA CEO Christian Leeser, the corporation encourages fresh ideas and ingenuity to give customers tangible benefits. For these innovations, FRABA relies on its research and development team.
FRABA expanded this team last year by hiring new staff at its research and development centre in Aachen, Germany. This centre works closely with the North-Rhein Westphalia Technical University, along with other engineering and applied-electronics partners. The staff at the unit include physicists, mathematicians, computer scientists, and engineers from 28 countries, who collaborate on interdisciplinary projects. From motion control sensors to kit encoders and Wiegand products, POSITAL manufactures great solutions that benefit from this team’s efforts.
The FRABA Group also opened a new sales office in Shanghai in 2018. This accounted not only for additional increase in personnel, but for expansion of the corporation’s global market. FRABA’s research and development team collaborates closely with its sales engineers in the field to drive the innovation at the core of the company’s brand; this is why FRABA invests about ten per cent of its global sales in research every year, Leeser says.
Today, FRABA and POSITAL remain trendsetters, leading a worldwide transition from complex optical encoders to robust, less expensive precision magnetic encoders. Recent milestones include kit encoders for servo and stepper motors and the world’s first battery-free Wiegand-based multi-turn hollow shaft kit encoder. The company is poised for further success this year and beyond.
For more information, contact POSITAL.