New HARTING campaign demonstrates the exciting possibilities of Han-Modular productsOctober 30, 2017 REDWIRE is news you can use from leading suppliers. Powered by FRASERS.
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HARTING launched an industry-changing campaign at its annual media event on October 26 in Naperville, Ill. The campaign is a 90-second short film that reintroduces the company’s Han-Modular product line to industry in a way designed to inspire engineers and demonstrate the connector family’s capabilities.
HARTING meets Hollywood
The protagonist of this new short film is an engineer who is struggling with a design. The solution is HARTING’s Han-Modular Series, which is illustrated as a robot that transforms as the engineer’s design changes. The film was developed with a Hollywood agency based in Chicago.
“We wanted to do something different; something that the industry hasn’t seen before,“ said Christina Chatfield, vice-president of Marketing Communications and Digital Transformation of HARTING Americas. “At the same time, we wanted to do something that would excite and inspire engineers. We knew we had to do something big.”
This film marks the beginning of a new marketing campaign for the product that focuses on the benefits of the product line, which includes space-savings, design flexibility, IIoT compatibility, and low-maintenance for the end user.
An important product
Han-Modular is the original and globally leading series of modular rectangular connectors. It was developed in 1996 with six modules, and today has more than 100 modules. It remains HARTING’s fastest growing product line.
One of the most important things Han-Modular now offers is the ability to connect to the Industrial Internet of Things at the component level, making in the first “smart” connector on the market. It also offers flexibility, enabling engineers to create custom connector systems perfectly tailored to their need in a standard footprint, and giving them the ability to change modules as their design changes (without actually changing the footprint of the connector).