REDwire Rotem blog is a helpful resource for customers

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The Rotem blog is a helpful resource for customers facing challenges.

One way Rotem Industrial Products builds relationships with its customers is by maintaining an informative blog. This is an effective way for the Etobicoke Ont.-based distributor of cutting tools, abrasives, industrial fluids, coolants, turning tools and air gauges to share its more than 50 years of metalworking expertise. 

The blog helps customers by making complex topics easier to understand. In doing this, the company has turned its website into a useful resource for customers facing challenges.

Helpful and informative

The Rotem blog provides a wide variety of helpful tips. Some examples include “how to” articles, such as how to pick the right metalworking fluid; a discussion of industry trends, such as why plasma milling cutters are gaining popularity; and identifying the features and applications for equipment, such as various air gauges. Other topics include factors to consider when looking for CNC wire benders and cutting machines, how wire benders work, coolant selection and much more. 

In addition, the blog is an effective way for Rotem to inform customers about new partnerships with suppliers and upcoming product lines.

Commitment to customers

The company prides itself on a dedication to customer service. 

“Rotem technicians are always happy to offer their expertise in helping customers,” the company says. 

That commitment to helping customers is the very reason for the blog, which is frequently updated with new content — often more than three postings a month. 

Visit the company website to view the blog and learn more about how Rotem strives to develop long-term customer relationships.


Rotem Industrial Products Inc

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